Privacy Policy — Cheltenham Betting Today

Privacy policy for Cheltenham Betting Today. How we collect, use, store and protect your personal data in accordance with UK GDPR and the Data Protection Act 2018.

Independent Analysis

Last updated: March 2026

This privacy policy explains how this website collects, processes and protects personal data when you visit our pages or interact with our content. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

Data Controller

This website operates as an independent editorial publication providing informational content about horse racing and betting at the Cheltenham Festival. For the purposes of applicable data protection legislation, the website operator acts as the data controller for any personal data processed through this site.

What Data We Collect

We may collect and process the following categories of personal data:

Automatically collected data. When you visit this website, our servers and third-party analytics services may automatically record certain technical information. This includes your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This data is collected through server logs and cookies as described in our Cookie Policy.

Voluntarily provided data. If you contact us through any communication channel provided on this website, we may collect the personal data you choose to share, such as your name and email address. We do not require registration or account creation to access content on this website.

We process personal data on the following legal grounds under UK GDPR Article 6:

Legitimate interests (Article 6(1)(f)). We process automatically collected technical data to maintain the security and performance of the website, to understand how visitors use our content, and to improve the quality of the information we publish. We have conducted a legitimate interests assessment and concluded that this processing does not override your rights and freedoms.

Consent (Article 6(1)(a)). Where we use non-essential cookies or similar tracking technologies for analytics or advertising purposes, we rely on your consent, which you may give or withdraw through the cookie consent mechanism presented when you first visit the site. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

How We Use Your Data

Personal data collected through this website is used for the following purposes: ensuring the website functions correctly and securely; analysing aggregate traffic patterns and visitor behaviour to improve content quality and user experience; responding to enquiries or messages you send to us; complying with legal obligations, including those imposed by UK gambling advertising regulations and the Advertising Standards Authority Code.

We do not use your personal data to make automated decisions or to profile you for marketing purposes.

Third-Party Services

This website may use third-party services that process personal data on our behalf. These include analytics providers such as Google Analytics, which uses cookies to collect anonymised usage data. Google processes this data in accordance with its own privacy policy, available at policies.google.com/privacy.

This website contains links to third-party websites, including licensed bookmaker sites, racing data providers and regulatory bodies. We are not responsible for the privacy practices of those external sites. We encourage you to read the privacy policy of any website you visit after following a link from our pages.

We do not sell, rent or trade your personal data to any third party for their own marketing purposes.

Data Retention

Server log data is retained for a maximum of 26 months and then automatically deleted. Analytics data processed through Google Analytics is retained in accordance with the retention settings configured in our account, which is currently set to 14 months. If you contact us directly, we retain your correspondence for as long as necessary to address your enquiry and for a reasonable period thereafter, unless you request deletion.

Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These measures include the use of HTTPS encryption across the entire website, restricted access to server infrastructure, and regular review of our data processing practices.

No method of electronic transmission or storage is entirely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.

International Transfers

Some third-party services we use may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner’s Office (ICO), or the service operates in a country that the UK government has determined provides an adequate level of data protection.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access. You may request a copy of the personal data we hold about you.

Right to rectification. You may request that we correct any inaccurate or incomplete personal data.

Right to erasure. You may request that we delete your personal data where there is no compelling reason for its continued processing.

Right to restrict processing. You may request that we limit the way we use your data in certain circumstances.

Right to data portability. You may request to receive your personal data in a structured, commonly used and machine-readable format.

Right to object. You may object to processing based on legitimate interests at any time. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

Right to withdraw consent. Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided on this website. We will respond to your request within one month, as required by law. If your request is complex or we receive a large number of requests, we may extend this period by a further two months, in which case we will inform you of the extension and the reasons for it.

Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection. You can contact the ICO through their website at ico.org.uk.

Children’s Privacy

This website publishes content related to gambling and betting. It is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a person under 18, we will take steps to delete that data promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, in technology, or in applicable law. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.